Skip to content
ClearMemo

Toto Wolff Preparing to Divest Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in Formula 1

Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – after the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a stake in the region of five percent.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own a third of the enterprise.

An official representative said: "We will be making no official statement on the matter. The governance of the team stays unchanged, and each shareholder are dedicated to continued achievements of Mercedes-Benz in F1."

Financial Growth

The deal would represent a substantial rise in value of the Mercedes team since Ineos acquired its share for £208 million in 2022.

This surge reflects the expansion in valuations of Formula 1 outfits recently due to the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at the box office.

The film represents Pitt's most successful movie and the highest-earning sports film ever released.

Present Standings

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer British driver George Russell has won 2 of the 21 grands prix this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

By

Cynthia Velazquez

Maya is a digital productivity coach and writer who specializes in minimalist workflows and tech tools for creative professionals.

ClearMemo

Type to search articles.